Goldberg Segalla is an Am Law 200 firm with over 400 attorneys and multiple offices across the United States. As the Brand and Design Supervisor for the firm’s Brand Management department, I played a key role in our rebranding initiative that was launched in June 2019. Prior to launch, we worked with an agency in Chicago to develop a new website and branding system for GS. I consulted on the development of all designed elements in the lead-up, co-designed our new logo, and directed the application of our new branding system to print collateral and digital platforms. This page features samples of print collateral. Please visit goldbergsegalla.com to view the website.
After graduating college, I worked as an intern and then as a full-time designer in the Marketing Communications department at my alma mater, the University of Notre Dame. Our team acted as an in-house creative agency for the wide range of entities within Notre Dame. I was also fortunate to be part a rebranding of the university itself — it was an exercise in maintaining the strongest elements of Notre Dame’s tradition-rich identity and updating the rest into a cohesive, forward-thinking standard.
The Cohl Group engaged me to create conceptual designs of branded pieces for the Florida State University College of Education. We explored directions for where they could take their future print marketing collateral, social media pages, and website.
Invest Buffalo Niagara brought me on to assist with updating and redesigning print collateral, marketing pieces, and publications for local regional development organizations.
Riveter Design engaged me to create the identity and website page designs for a new user retreat held by their client Mongoose, a company that makes conversational software for higher education.
Jaymie Scotto & Associates is a fully-remote PR and marketing agency specifically serving the B2B telecommunications industry. I created designs for client print collateral, email marketing, graphics for websites and social media, and event signage.
This is a sampling of other freelance work I have completed for clients throughout my career.
I have been drawing since I could pick up a pencil, and my love of illustration is what actually led me to graphic design. My favorite design projects are those in which I can somehow integrate hand-rendered imagery. I enjoy using a variety of mediums, be it physical paint or Photoshop, exploring different art styles, and imaginative subject matter.
